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Omnichannel Marketing

A comprehensive design project focused on applying the core principles of graphic design to effectively communicate messages across a variety of mediums. The objective is to explore visual storytelling, develop cohesive branding, and create engaging content tailored for both digital and print channels.

nintendo switch mock-up

Nintendo Switch Box Mock-Up

Inspiration taken from current specialty Nintendo Switch models. The idea of the project was to design marketing for an imaginary concept. I pulled graphics from the original Pokemon Red and Blue games for the console, while also using graphics from the television show.

nintendo switch instagram mock-up

Nintendo Switch Instagram Ad Mock-Up

Inspiration taken from current Instagram ads for Nintendo Switch. I wanted to market the concept to all ages, but more importantly millenials that grew up with Pokemon Red and Blue. While the image on the ad does not show millenial-aged players, there is a nostalgic aspect that I wanted to display.

nintendo switch billboard mock-up

Nintendo Switch Billboard Mock-Up

Inspiration taken from current Nintendo Switch billboards. I took in-game screencaptures as the main design for the billboard. I wanted the game to be displayed as a remastered version of Pokemon Red and Blue, so I included original graphics into the make-up of the console while using updated in-game graphics to demonstrate the remastered version.

nintendo switch website mock-up

Nintendo Swith Website Mock-Up

Inspiration taken from current Nintendo Switch website. The original games had two versions with different pokemon on the front. I chose to create a matchup graphic of the charizard and blastoise to market both remastered versions.